Will McDonald’s really de-gender its toys?

Slate.com just published a great article, written by a high-school junior, about her campaign to de-gender McDonald’s toys. I’m impressed by the article, and the initiative of the girl who wrote it. I wish I had been that committed to change at her age. Heck, I wish I were that committed NOW.

I’m hopeful that the promise she’s been given by McDonald’s chief diversity officer, Patricia Harris, will bear fruit and that they actually are changing their policy. I’m appreciative that though this letter was written in December and it is now late April, that McDonald’s is a very large organization, and that it takes time for such dictates to make their way through to individual franchises.

But I’m not going to get excited until I see it actually happen in my neck of the woods.

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